http://www.cafamily.org.uk
0808 808 3555 - helpline@cafamily.org.uk
Free Contact a Family helpline for parents & families ( Textphone: 0808 808 3556 )
10am-4pm Mon-Fri / 5:30 - 7:30pm Mon

This is a (printer friendly) extract from The Contact a Family website, which is one of the leading information resources for families of disabled children and those who work with them. The full online version of this page can be found at
http://www.cafamily.org.uk/getinvolved/yourcompany/onpackfundraising.html

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On-pack fundraising (cause related marketing)

Cause related marketing is a simple, effective and highly visible way to demonstrate your support of families with disabled children across the UK.

It will give potential customers a reason to choose your brand over another and it will encourage brand loyalty.

48% of consumers actually switched brands in favour of a corporate/charity partnership BITC surveys 2003, 2006.
Partnerships with charities have a much greater impact upon the choices made by consumers than tie-ups with sport, music or fashion Third Sector 27/02/08.

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Registered Charity No. 284912. Charity registered in Scotland No. SC039169
Company limited by guarantee, registered in England and Wales No. 1633333.
HM Revenue & Customs charity tax reference No. XN54769. VAT Reg. No. GB 749 3846 82